About THE SPIRITS CAMPAIGN

My team and I created and launched The Spirits Campaign, the first-ever comprehensive Moët Hennessy spirits portfolio learning campaign that included the first-ever 'House Styles' spectrum and learning device.

Our national educational initiative included:

• The Spirits Companion Book
• Luxurious Series of Learning Videos
• The Spirits Training Presentation
• Tasting Experience
• Podcasts
• Selling Skills Activities
• National Roadshow
• ...and more