ABOUT THE PROVENCE ROSE CAMPAIGN
The Provence Rosé 360º Learning Campaign
My team and I created and launched The Provence Rosé Campaign, the first-ever comprehensive Moët Hennessy rosé portfolio learning campaign that included the first-ever 'House Styles' spectrum and learning device.
Our national educational initiative included:
- The Provence Rosé Companion Book
- Presentation
- Tasting Experience
- Podcasts
- An Audio Book
- Selling Skills Activities
- Roadshow to top 13 markets
- ...and more