As General Manager of the Flagship Boutique & West Coast Retail Management Educator, I played a pivotal role in onboarding, training, and developing retail teams during the largest expansion in LUSH USA history. I pioneered a new retail management onboarding program, equipping new store managers and associates with the skills and knowledge needed to thrive. Simultaneously, I led a high-performing flagship sales team, implementing sales strategies, operational improvements, and event activations that drove significant revenue growth and enhanced brand awareness.
With a passion for experiential retail, sales enablement, and leadership coaching, I helped shape LUSH’s customer experience, retail operations, and training standards during a critical growth period.
Led the Women’s Contemporary category, implementing strategic merchandising, clienteling initiatives, and personalized styling to exceed sales targets.
Cultivated and maintained relationships with high-value clients, delivering tailored shopping experiences, exclusive previews, and one-on-one styling services.
Maintained deep, up-to-date knowledge of contemporary fashion trends and designer brands, continuously refining expertise to provide clients with informed styling recommendations and drive sales.
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