lush FRESH HANDMADE COSMETICS
As General Manager of the Flagship Boutique & West Coast Retail Management Educator, I played a pivotal role in onboarding, training, and developing retail teams during the largest expansion in LUSH USA history. I pioneered a new retail management onboarding program, equipping new store managers and associates with the skills and knowledge needed to thrive. Simultaneously, I led a high-performing flagship sales team, implementing sales strategies, operational improvements, and event activations that drove significant revenue growth and enhanced brand awareness.
With a passion for experiential retail, sales enablement, and leadership coaching, I helped shape LUSH’s customer experience, retail operations, and training standards during a critical growth period.
RETAIL EXCELLENCE
FLAGSHIP GENERAL MANAGEMENT
Retail Sales & Performance Growth
Retail Sales & Performance Growth
Strong flagship boutique leader overseeing all daily operations including staff recruitment, onboarding, coaching and development; inventory; merchandising; client experience; events; store maintenance and much more
Retail Sales & Performance Growth
Retail Sales & Performance Growth
Retail Sales & Performance Growth
Increased same-store sales by +20% YoY through strategic coaching, team development, and operational efficiency.
Training & Leadership Development
Retail Sales & Performance Growth
Training & Leadership Development
Designed and led a 4-week onboarding program for new store managers and associates across the Central and Western U.S., setting the foundation for long-term retail success.
Skincare Sales & Education
Training & Leadership Development
Developed a skincare training program that increased monthly skincare sales by +15% above company standard, enhancing product expertise and customer engagement.
Talent Development & Promotions
Hired, trained, and developed four sales associates into successful LUSH Store Managers, fostering a strong internal leadership pipeline.
Event Planning & Brand Partnerships
Executed high-impact store events with partners like Sony, WorldFest, In the Bath with Kath, and the City of Santa Monica, increasing brand awareness and foot traffic.
Innovative Client Loyalty Strategy
Created the “Wish List” program, which strengthened client relationships and drove a +300% increase in total December sales over plan.
creativity & product innovation
Lush staff were encouraged to share innovative and creative product ideas. During my tenure, I helped create a new skincare item and design holiday gift sets based on client feedback and suggestions.