At L’Occitane en Provence, I played a pivotal role in shaping sales training, brand education, and retail performance across the U.S. Through strategic training programs, impactful brand storytelling, and high-level partnerships, I empowered teams at all levels—retail, corporate, wholesale, and B2B—to drive sales and elevate the customer experience.
To support the largest retail expansion for L’Occitane en Provence in the U.S., I played a key role in launching 25 new stores, ensuring seamless onboarding training, sales enablement, and operational excellence. From onboarding teams to optimizing customer experience strategies, I provided the tools and guidance needed to drive success in each new location.
Each month, I wrote and designed dynamic Monthly Learning Campaigns - blending product knowledge, sales training activities, campaign insights, and daily quizzes to engage teams, reinforce key messaging, and drive retail excellence.
Audience Reach: 25k monthly
I designed and implemented the Selling for Success program at L’Occitane, equipping teams with essential sales skills, coaching techniques, and real-time feedback tools to enhance performance and customer engagement.
Highly effective targeted behavioral and skills training programs were developed to enhance brand performance. One key example is the Lease-Lining Training Series, which equipped Boutique Managers with concise 1-sheets, an engaging training video, and a ready-to-go toolkit to streamline execution and drive results.
Designed to elevate product expertise and sales confidence, the Skincare & Fragrance 101 and 201 training programs provided boutique teams with in-depth education on ingredients, benefits, selling techniques, and fragrance layering. Offered twice monthly, these sessions ensured teams delivered a personalized and luxury-driven customer experience.
I designed and led Train the Trainer programming for L’Occitane en Provence, empowering Store Managers to effectively train their teams. This comprehensive program covered Onboarding best practices, Coaching for Success, Brand and Product education, and hands-on Demonstration training, including expert techniques for hand massages, facials, and immersive customer experiences—ensuring every team member delivered luxury-level service with confidence
L'OCCITANE EN PROVENCE
Compliation of the sales training videos I created for the brand.
L'OCCITANE EN PROVENCE
Example of a targeted Sales Training video I created for the brand's premiere product.
Promoted to General Manager of L’Occitane’s first U.S. flagship boutique, I led the team to achieving a +30% growth YoY and increasing ATV by +$8 in the first month. We sustained this growth through my tenure.
I designed and implemented the Selling for Success program at L’Occitane, equipping teams with essential sales skills, coaching techniques, and real-time feedback tools to enhance performance and customer engagement.
Luxury retail is more than just selling—it’s about creating immersive, memorable experiences that keep clients coming back. As a Customer Experience Innovator, I redefined in-store engagement by blending exceptional service, sensory-driven activations, and experiential retail strategies to deepen customer loyalty and drive sales.
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