As the National Education & Sales Trainer for Kat Burki, I developed and implemented comprehensive training programs for key retail partners, ensuring consistent brand messaging and enhanced sales performance. I collaborated with leadership to refine selling strategies, product positioning, and training materials, driving engagement across in-store and digital channels. Additionally, I supported marketing and PR initiatives, contributing to social media strategy, event representation, and international training adaptation to strengthen global brand presence.
Designed comprehensive training guides for key retail partners, including Nordstrom, Lord & Taylor, Fred Segal, Dermstore, and independent accounts, ensuring sales teams were equipped to drive product engagement and sales.
Provided ongoing training for Account Executives and Freelance Sales Teams, refining selling techniques and product knowledge to enhance in-store performance.
Collaborated with the VP of Brand Development to refine key brand messaging and sales verbiage, while also supporting PR events, social media campaigns, and marketing initiatives.
Assisted in prospecting new accounts alongside the National Sales Manager and ensured international training materials were properly translated for global retail partners.
educational tools | Sales Training Guide
In partnership with CEO and Founder, Kat Burki, I wrote and designed the brand's first-ever training guide, creating a comprehensive resource that empowered sales teams with the knowledge and confidence to drive results. Beyond development, I personally facilitated training sessions, establishing a feedback loop to gather insights on what worked and what needed refinement—continuously optimizing the guide to ensure it was as impactful and effective as possible.
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