My journey with Fresh began in Century City, CA, as Boutique Manager at Westfield Mall, where I transformed the location from the lowest-performing boutique vs. goal to the top-performing boutique in the nation.
Recognizing my success in California, Fresh relocated me to New York City to drive sales and elevate performance in key boutiques. There, I took on a dual role as Education Captain for the Northeast while managing Columbus Avenue and Soho boutiques. Through strategic networking, consultative sales training, and immersive brand experiences, I empowered teams, strengthened client relationships, and fueled revenue growth.
As a Boutique Manager at Fresh, I cultivated a high-performing team through empowerment, mentorship, and clear communication. By fostering a culture of accountability and collaboration, I inspired my team to achieve sales goals, exceed client expectations, and embrace Fresh’s brand values.
Recruiting top talent was key to maintaining a strong, customer-focused team. A structured onboarding program ensured that new hires seamlessly integrated into the boutique environment, equipping them with the skills and confidence to succeed from day one.
Empowering staff with deep product knowledge and effective sales techniques elevated both confidence and performance. Through engaging training sessions, hands-on coaching, and interactive role-playing, the team became experts in communicating Fresh’s brand story and delivering exceptional client experiences.
Creating a personalized, memorable shopping experience meant understanding clients’ needs, building genuine relationships, and providing tailored product recommendations. This approach strengthened client loyalty, boosted sales, and reinforced Fresh’s reputation for excellence.
Transforming boutiques into immersive brand destinations, I curated and executed high-impact events that drove sales, elevated brand awareness, and fostered deep client connections. From exclusive product launches to experiential masterclasses, each event was designed to create unforgettable moments that resonated with both new and loyal customers.
Efficiency and strategic decision-making were at the core of boutique operations. By optimizing inventory management, analyzing sales data, and implementing performance-driven initiatives, the team consistently exceeded business goals while maintaining a seamless client experience
Thoughtful visual merchandising transformed the boutique into an inviting, immersive space where Fresh’s brand story came to life. Eye-catching, sensory-driven displays engaged customers, encouraged discovery, and enhanced the overall shopping experience.
As a New Store Manager Onboarding Support Lead, I played a pivotal role in setting up incoming managers for success. Focused on leadership development, brand education, and operational excellence, I provided hands-on training, coaching, and mentorship to ensure a seamless transition into their roles.
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